YouTube – What is YouTube 2.0
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In this course, we are going to explain how that happened and what that means for your brand. We are going to look at how you can use YouTube as a tool to grow your brand; we’ll examine how the platform has become the preferred tool of marketers, what types of content you can create and what would work for you. We’ll also give you tips on how to use YouTube to increase your online presence, grow your channel and refine your brand.

 

Learning Objectives –
– How and why YouTube is now one of the biggest internet platforms in the world
– Why YouTube has become such an important tool for brands and marketers alike
– How people actually use YouTube
– What people expect from content on YouTube
– The most popular types of video on the platform
– Ways in which you can optimize the content you share on YouTube

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