Understanding the B2B Buying Process 1.0
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Have you ever wondered how a global retail store like Zara decides which products will be in their stores for the spring season? How does a restaurant determine which beverages to offer? Or, how does Hewlett-Packard identify which parts it will use to manufacture its printers? The B2B buying process refers to a purchase made by an individual or a buying center on behalf of the company.

 

Learning Objectives –
Recognizing the current and future needs of your customers
Requests for proposals, evaluation, and post-purchase evaluation

 

 

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