Have you ever wondered how a global retail store like Zara decides which products will be in their stores for the spring season? How does a restaurant determine which beverages to offer? Or, how does Hewlett-Packard identify which parts it will use to manufacture its printers? The B2B buying process refers to a purchase made by an individual or a buying center on behalf of the company.
Learning Objectives –
Recognizing the current and future needs of your customers
Requests for proposals, evaluation, and post-purchase evaluation