Understanding Power and Dependency 1.0
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On November 27, 2007, Fortune named Steve Jobs the most powerful person in business. The late CEO of Apple Inc has transformed no fewer than five different industries: computers, Hollywood movies, music, retailing, and wireless phones. His Apple II ushered in the personal computer era in 1977, and the graphical interface of the Macintosh in 1984 set the standard that all other PCs emulated. How did Jobs do it? He drew on all six types of power: expert, legitimate, reward, referent, information, and coercive.

 

Learning Objectives –
Using Power
Autocratic power
Power and dependency in sales

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