Integrated marketing communications is an approach to promoting a message through multiple strategies that work together and reinforce one another. For example, a company may promote a new logo, slogan, or strategy through multiple media such as print, television, web, and social networks. Each approach may be slightly different for the specific medium, but they’ll all direct the audience to the same message. The multiple media strategy can be designed in countless ways for maximizing creativity.
Learning Objectives –
Multiple strategy effectiveness