Tracking Marketing and Communication Campaigns 1.0
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Just like any role in a company, in marketing, you need to know that what doing is actually working. In engineering and development, reports monitor software downtime and support tickets. In customer service, they’re reports for support calls and customer satisfaction. Now, why is it specifically important to track and report on marketing campaigns? For these three reasons to measure your performance, to respond in real time and to plan better for next time.

 

Learning Objectives –
Tracking and monitoring
Campaign reporting
Measuring and planning

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