The Product Life Cycle 1.0
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As generations grow and change, so do the products they’re interested in. Understanding the product lifecycle, as well as the interests in your customer demographic, will help you stay ahead of the changes required of marketing organizations. Your company can be the best innovators in the world, but without a customer focus, it’s a waste of time and resources and could have a detrimental effect on the longevity of the company as a whole.

 

Learning Objectives –
Product marketing best practices
Marketing Through the Life Cycle
The Lego lesson

 

 

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