The Customer Journey 1.0
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The Customer Journey describes the interactions people have with a company over time. All channels used by a company – telephone, digital, in-house, mail, broadcast, and so on – affect the customers’ journey. The customer journey also concerns itself with what people do, experience, expect, how they feel about interactions, and their results, which hopefully ends in a purchase.

 

Learning objectives –
– Identify The customer journey
– Define the phases of the customer journey
– Describe how to Build Advocacy Through the Customer Journey

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