Setting Communication Objectives 2.0
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Some very savvy developers thought about what consumers might need, their motivations for products, and developed something to meet a particular need. Next, it was up to the marketing team to set communication objectives to reach their target audience and get their message out there. Ultimately, your marketing communications should answer the consumers’ question, “What’s in it for me?”

 

Learning Objectives –
What are communication objectives
Marketing Communication Strategies
Promotions Versus Advertising

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