Nurture Campaigns 1.0
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A campaign is an inanimate object – why would it need love and support? Essentially, nurturing is building a relationship. But instead of establishing a relationship with a person or close friend, you’ll be examining how leads or prospects interact with your organization. Of course, customers need to know that their best interests are being kept in mind before they begin dealing with any company. They need the reassurance of your reliability and that you will continually provide value. This relationship must be nurtured.

 

Learning Objectives – Campaigns that develop customer relationships
Best practices for effective nurture campaigns
Call to Action

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