The modern consumer expects to be able to interact with your brand through a variety of channels. Multiple touch points introduce complexity and makes it difficult to maintain a clear message and consistent value propositions. When channel strategy works well, every touch point strengthens engagement and perception of your brand. So how do you bring it all together?
Learning objectives –
– The five steps for developing a winning multi-channel campaign
– How personalization and segmentation can drive better results for your campaigns
– How to measure the success of a multichannel campaign