Motivation – Need-based Theories 1.0
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Trader Joe’s, a supermarket chain operating in twenty-two states, is renowned for its excellent customer service. The employees’attitudes are nearly always friendly, engaged, and helpful. It seems as if this company truly understands the formula for creating happy, motivated workers willing to take extra steps for customers’ satisfaction. Though it’s an excellent exemplar in the corporate world, it’s far from unique. Understanding the elements of a satisfied workforce will greatly benefit your business.

 

At the conclusion of this course you should have:
Some basic elements for a motivated workforce
Maslow’s theory and the hierarchy of needs and how it has been adapted to business
Other need-based theories and their business ramifications

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