In a B2B or Business-to-Business setting, there are different types of situations that define customers’ needs and purchasing behaviors. Some companies buy products to sell directly to consumers, others purchase products as components to produce their own product. Other companies lease products or services, while others serve the public, such as government or nonprofit organizations. These types of companies or organizations can help you identify different sales strategies to achieve customer satisfaction.
Learning Objectives –
Producers vs. resellers