Marketing Metrics 1.0
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Have you ever wondered how your marketing efforts are resulting in sales? Love them or hate them, statistics are the answer. Marketing Metrics are statistics used by marketing departments to demonstrate the effectiveness of a company’s marketing campaigns across all channels. Most marketing departments use their content across multiple channels. With many channels being used, the marketing teams should actively track progress and performance with marketing metrics.

 

Learning Objectives –
Top metrics to track
Click-through, impressions, and backlinks
Identifying metrics that generate customer engagement

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