Marketing Hacks – Word of Mouth Marketing 2.0
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It’s been said that “there no such thing as bad publicity.” Well there is, if you have a terrible experience with a certain brand, you’re going to tell people and more importantly, they will listen. According to Nielsen, 92% of consumers will believe recommendations from friends and family over all forms of advertising. So, positive word of mouth is really rather important for any business. This course introduces you to the concept of Word of Mouth Marketing, as well as some new concepts, which will be invaluable to anyone looking to market their brand.

 

How to define Word of Mouth (WOM) Marketing
The three E’s of WOM Marketing

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