Creating an effective brand identity is the bedrock of a successful marketing campaign. You see, without one you’ll simply fade into background. Brand identities are a lot like peacocks, lighthouses, and fireworks – the ones that stand-out are the most likely to succeed. In this course we will explain to you what to expect of an effective brand identity, why it is so vital during the marketing process and some quick tips for creating your brand identity.

On completion of this course, you should be aware of:
An understanding of what comprises an effective brand identity
Explain why it’s so important to businesses
Apply strategic tips when creating your own unique brand identity