Marketing Hacks – Defining Your Message 2.0
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A brand message is the purpose a company exists. It’s a mission statement. It’s what a company is trying to achieve and why they are trying to achieve it. It is the foundation of all marketing output and informs every aspect of a brand’s identity. This course is about you taking stock of your company’s core values and once and for all defines your brand message.

 

Understand how a brand message is vital to a company’s entire marketing process
A knowledge of what should be considered when constructing your brand’s message

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