A brand message is the purpose a company exists. It’s a mission statement. It’s what a company is trying to achieve and why they are trying to achieve it. It is the foundation of all marketing output and informs every aspect of a brand’s identity. This course is about you taking stock of your company’s core values and once and for all defines your brand message.
Understand how a brand message is vital to a company’s entire marketing process
A knowledge of what should be considered when constructing your brand’s message