Leading Learning – Digital Marketing Foundations 1.0
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Technology has changed the field of marketing and will continue to do so well into the future. Face-to-face customer interactions are rare; how do you reach your customers without the message feeling diluted and generic? Who is your target audience and what is their preferred platform or device for communication? Oftentimes, most of your target customers may have more than one. You may have buyers who interact on social media but purchase on your website. Knowing these habits will allow you to tailor your message and how you will deliver it.

 

Learning objectives –
Define digital marketing
Outline key concepts in digital marketing
Write digital marketing objectives
Explain the stages of the marketing funnel
Explain the value proposition and how to define it
Recognize different types of digital marketing analytics

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