Measuring your marketing gives you the data you need to analyze what you’re doing. They demonstrate the effectiveness your marketing campaigns has across all channels. Your executive team will want to see the big picture for every marketing channel and how your efforts positively affect ROI. These metrics may be slightly different than those you measure for your team’s performance but they’re crucial in showing value for your marketing budget.
Learning objectives –
Outline the benefits of marketing analytics
Describe some common metrics and how they can help your marketing efforts
Describe the benefits of marketing KPIs
Outline ways to show value from your marketing program
Define marketing attribution and outline some common measures