Introducing the Marketing Mix 1.0
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You’ll need to develop and implement a marketing program designed to reach that market. This program involves a combination of tools called the marketing mix, often referred to as the “four Ps” of marketing, and then was expanded to the “seven Ps” of marketing. The marketing mix refers to the set of actions or tactics, that a company uses to promote its brand or product in the market.

 

Learning Objectives –
The seven ‘Ps’ of marketing
How to reach your market

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