How to Handle Sales Objections 3.0
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It may not feel like it initially, but customer objections are gold. It’s a good sign your customer or prospect is willing to share their concerns with you. This gives you an opportunity to learn what you need to do to help them make a purchase. There are five steps you can take to turn objections into an enhanced customer relationship and an improved ability to make the sale.  

 

Learning objectives –
– Define the five step process
– Describe direct vs. masked objections

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