Ethical Issues in Marketing 1.0
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Business ethics is a set of principles and practices that, when applied at every level of a company, maximizes the possibility of long-term profits, protects the company’s good name and the trust of its clients, and creates a comfortable workplace. This workplace is one where employees are encouraged to share their concerns about the company’s ethical culture and the quality of its deliverables.

 

Learning Objectives –
Marketing importance
Examples of best practices

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