Ethical Communication in Sales 1.0
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Ethical, straightforward communication should happen internally within your company and externally to your customers. Organizations have values, just like people. Stephen Covey, in his book Principles, says values are, “Proven, enduring guidelines for human conduct.” The question for you is, do you understand your companies value statement, and can you explain it successfully to your clients?

 

Learning objectives –
– Company values
– Personal ethics
– Finding the win-win

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