Essential KPIs for the Modern Marketer – Part Two 1.0
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Measuring your marketing gives you the data you need to analyze what you’re doing. They demonstrate the effectiveness your your marketing campaigns has across all channels. Your executive team will want to see the big picture for every marketing channel and how your efforts positively affect ROI. These metrics may be slightly different than those you measure for your team’s performance but they’re crucial in showing value for your marketing budget. 

 

Learning objectives –
– Metrics for the organization
– The meaning of metrics
– Showing value

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