Essential KPI’s 1.0
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Understanding your metrics are critical to the success of marketing organizations. Applying context to data helps, and understanding the effectiveness of your marketing to a variety of stakeholders in your organization, will help you make sound marketing decisions. For many marketers, it’s not a question of, “Do I measure my marketing?” It’s a question of, “What do I measure?” And most importantly, what do you do with the data once you have it?

 

Learning Objectives –
The importance of KPI’s
What to measure
Tailor KPI’s to your business

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