Domain Transformation – Innovation and Digital Disruption – Uber 1.0
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Let’s take an in-depth at Uber – the disruptive taxi company that shook up the way we order taxis forever. This course will look at the innovative ways they’ve created their brand, as well the short-comings and challenges they’ve faced along the way.

 

Learning objectives:
– Understand how Uber used gaps in the market to meet customer needs
– How Uber expanded their brand past beyond just taxis
– How Uber quietly marketed their app to certain people to gain traction 

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