Designing Marketing Communications 1.0
Current Status
Not Enrolled
Price
Closed
Get Started
This course is currently closed

 

What part of an ad grabs your attention? What are the things that stick out to you? Maybe it’s the message, rich photography, graphics, animation, humor, or a snappy tune? Or perhaps, it created an emotional response. Whatever the reason is, you paid attention to the ad because it was designed with an understanding of two important principles: processing and persuasion.

 

Learning Objectives –
Processing vs. Persuasion
Persuasion by endorsement
Persuasion through emotions

Ratings and Reviews

0.0
Avg. Rating
0 Ratings
5
0
4
0
3
0
2
0
1
0
What's your experience? We'd love to know!
No Reviews Found!
Show more reviews
What's your experience? We'd love to know!