Customer Marketing – Part Two 1.0
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Understand how to launch a customer referral program and work better with customer-facing teams as you roll out your customer marketing efforts. Actively utilizing these processes will impact your organization and increase your marketing ROI.  Customer marketing is a team sport, it’s important that you work well with the other teams that have touchpoints with the customer. With that information, define what the role of marketing will be throughout the customer journey after the sale. 

 

Learning objectives –
– The Customer-Centric Organization
– Customer Cadence

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