Creating Customer Trust 1.0
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When people make promises that they don’t keep, you lose trust in them. It’s unlikely that you’ll trust a person who doesn’t deliver on what they say. You can see why trust is so important in selling. If your customer doesn’t believe that you’ll do what you say you’re going to do, you don’t have a future in sales. Customer trust is built on open and honest communication.

 

Learning objectives –
– Define building trust
– Identify trust as a motivator

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