Creating Customer Champions 1.0
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Customer loyalty and customer retention are the holy grail in all areas of business. Loyal customers are how organizations achieve success. It’s easier to sell more to existing customers and is financially prudent. It costs five times more to obtain a new customer than to retain an existing customer. Customer acquisition is an investment, but customer retention delivers profitability.

 

Learning objectives –
Influencing Customer Loyalty
Customer Feedback
Net Promotor Scores

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