Bloomberg Game Changers – Virgin Group, Richard Branson 1.0
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Before the current crop of internet-driven twenty-something billionaires, there was Richard Branson. The hippie entrepreneur built a branding empire around the 60s valies of adventure and fun. From Virgin Records to Virgin Airlines to Virgin Galactic, he took the power and possibilities of branding to new heights. In the process, he reinvented the role of the entrepreneur becoming his own best pitchman and turning himself into a living symbol of the Virgin brand.

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