Bloomberg Game Changers – Netflix, Reed Hastings 1.0
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Reed Hastings transformed the way we see movies and television – twice. In 1997, the California entrepreneur combined DVDs and the US Post Office to create Netflix – the first online DVD movie rental business. Eight years later, he reinvented his own company with a new service – streaming movies and television shows directly through the internet. Game Changers chronicles Hastings from the launch of his first company – a software tools startup – through the battles and triumphs of Netflix. It captures the brutal war of attrition that pitted video rental giant, Blockbuster, against the upstart Netflix.

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