Bloomberg C-Suite – Domino’s Pizza 1.0
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How did Domino’s go from a brand with negative brand equity to a brand choice in the saturated market of food fast? It started with a $10 Million plus brand reworking, starting with the product and it’s ingredients that resulted after executives listened to their consumers, who wanted a better product delivered. The “pizza turnaround” began with the crust and worked it’s way to the cheese topping and everything in between.

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