Bloomberg C-Suite – Crossfit 1.0
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CrossFit, a $100million company that looks like the gym from elementary school thirty years ago; it’s got jump ropes, a ball, a tyre, some weights, amd a pull up bar. Crossfit developed this one of a kind intensive work out regiment, with over 60,000 trainers in nearly 8,000 affiliate gyms across the globe, in over 100 countries. Crossfit has a growth rate of 70%, 61 countries, 50 new affiliates a week. How do they maintain that community identity that has sparked this movement while attempting to expand to a wider market?

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