Bloomberg C-Suite – Cadillac 1.0
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Cadillac. A brand name that devotes memories of the 50’s, the 60’s, of a bygone era of luxury, a stumpy brand, a status symbol from father’s, or even grandfather’s. Cadillac saddled by a lot of baggage, were a bankrupt company located in the bankrupt city. Cadillac needs market share in an expanding luxury category, a category that has been dominated by a European Manufacturer. How long is it going to take Cadillac to be the lead car once again in the GM’s house of brands?

 

 

 

 

 

 

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