You most likely talk about planning in everyday conversation. Some examples are: “If you fail to plan, you plan to fail,” and “ To get to that goal you have to have a plan.” But to reap the benefits of planning we need a basic understanding of planning, including its benefits and limitations.
At the conclusion of this course you should have:
• The role of planning in reaching strategic goals, what benefits it offers
• The three pitfalls that companies run into when planning
• The ability to explain the role that proper planning can have in a company’s success