A Tactical Guide to SEO and PPC – Part Two 1.0
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It’s important to have a tactical understanding of how to uncover long tail keyword opportunities that can drive highly qualified visitors to your site. Learn to maximize the utility of your online advertising spend through better segmentation and utilize AB testing and measurement. Don’t be afraid and embrace new marketing strategies, while avoiding the common mistakes that hurt online marketing quality. 

 

Learning objectives –
– PPC
– Cost Per Lead
– Targeting

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